- Generation Z knows the importance of equipping public sectors with the right technology for the digital era.
- Gen Z calls for governments to accelerate digital investments in cyber security, devices, and connectivity to address future economic and societal challenges.
- To establish trust and accountability, Gen Z believes that governments and the private sector should collaborate to build future resilient economies.
Generation Z, also known as the iGeneration or the post-Millennials, is the demographic following the Millennials. Born between 1997 and 2012, they are the first generation to grow up in a world entirely shaped by the internet and technology. They are also the most diverse and globally connected generation yet. Generation Z is known for being resourceful, innovative, and independent, with a strong sense of social and environmental consciousness. They are considered to be the most educated generation in history, and they are the largest generation in the workforce. As a result, Generation Z is becoming an increasingly important demographic in shaping the future. They are not only consumers but also emerging leaders and decision-makers. Their values, preferences, and buying habits are influencing the market, and their involvement in social and political issues is shaping the future of society.
According to research from Dell Technologies, a significant portion of Generation Z (41%) is willing to accept short-term economic limitations for policymakers to invest in sustainable growth strategies. The study surveyed Gen Z adults from 15 countries, including the UK, on their opinions on social and economic recovery. Many respondents between 18 and 26 believed technology would play a crucial role in addressing the climate crisis. Additionally, they identified sustainable energy, a circular economy, and sustainable public transport as the top priorities for government investment. 20% of respondents also expressed support for increased education on sustainability. The study also revealed that the confidence of Gen Z in the ability of public sector investments to deliver a thriving economy within 10 years is mixed:
- 40% had low or no confidence.
- 39% were unsure.
- 21% had high or complete confidence.
Gen Z’s Perception of Digital Skills Education and Its Impact on Future Career Opportunities
Gen Z recognises the importance of developing digital skills for their future careers. Three-quarters (76%) of the respondents consider learning new digital skills essential for increasing future career options and plan to acquire them. However, the research also shows that many respondents feel that their education could have better prepared them with digital skills. Over two-fifths (44%) said their school only taught them fundamental computing skills, and around one in ten (12%) did not receive any technology or digital skills education. Furthermore, over a third (37%) of the respondents said their education did not prepare them with the technology skills they need for their planned careers. To bridge the digital skills gap, a third (34%) of the respondents suggested making technology courses at all levels of education more engaging and widely available. A quarter (26%) of the respondents believe that mandatory technology courses for up to 16 years will encourage young people to pursue technology-driven careers.
Factors that Shape Generation Z’s Attitudes towards Sustainability
Several factors may influence Generation Z’s attitudes towards sustainability.
- Environmental awareness: Generation Z has grown up with increased awareness of environmental issues, such as climate change, pollution, and biodiversity loss. This has led to a greater understanding of the impact of human activities on the planet and a desire to take action to protect it.
- Education: Formal and informal education, such as school curricula, social media, and personal experiences, has played a significant role in shaping Generation Z’s views on sustainability. They have been exposed to information on environmental issues and sustainable practices, which has helped to develop their understanding and support for sustainable actions.
- Social influence: Peers and role models, such as family, friends, and celebrities, can influence Generation Z’s attitudes towards sustainability. Suppose these individuals are seen as environmentally conscious and taking actions to reduce their impact on the planet. In that case, it can inspire similar behaviour in Generation Z.
- Economic factors: Economic considerations like job opportunities and financial stability may also influence Generation Z’s attitudes towards sustainability. They may be more likely to support sustainable actions if they are seen as a way to create jobs and improve economic growth.
- Technological advancements: Technology has significantly shaped how Generation Z views and interacts with the world. As technology advances, it will be necessary for Generation Z to understand how to use it sustainably and support sustainable technologies’ development.
- Social media platforms: Social media platforms, such as Facebook, Twitter, and Instagram, have become an essential source of information and inspiration for Generation Z. They can connect with people from all over the world and participate in global conversations about sustainability.
In conclusion, as we look to rebuild and future-proof global economies and societies, we must take into account the perspectives and priorities of Generation Z. This research highlights that for Generation Z, technology must play a central role in addressing the most pressing issues facing the world today, such as the global economy, the future of the planet, and the health of its people. Furthermore, it shows that Generation Z is willing to accept short-term economic limitations to pursue a more sustainable and stable future. This willingness to sacrifice for the greater good demonstrates that Generation Z is a generation of forward-thinkers and problem-solvers. It is up to public and private entities to work together to drive towards a more equitable, inclusive and sustainable future for Generation Z and the generations that follow.
Gen Z survey responses in total 15,105
The study was conducted in 15 different markets around the world. We talked to “Generation Z” adults between 18 and 26 years old.
Australia (1,018 respondents)
Brazil (1,021 respondents)
Canada (1,011 respondents)
France (1,014 respondents)
Germany (1,020 respondents)
Italy (1,063 respondents)
Japan (1,021 respondents)
Korea (1,020 respondents)
Mexico (1,005 respondents)
Netherlands (1,013 respondents)
New Zealand (811 respondents)
Singapore (1,022 respondents)
Spain (1,019 respondents)
United Kingdom (1,041 respondents)
United States (1,006 respondents)
In July-August 2022, Savanta ComRes conducted an extensive market research project across 15 locations.